Demands of revenue management have drastically changed for hotels
With rising costs, evolving guest behaviors and the different types of lodging businesses that have emerged, revenue management means different things to different properties
As revenue management transcends room occupancy and pivots to a profit-oriented paradigm, it’s clear that accommodation owners can no longer afford to ignore the critical role of the practice in the current landscape.
The primary objective of revenue management should be profits, not just income, especially now that you have to factor the costs of distribution. Profit is the DNA of the business and needs to be led by both the general manager and the revenue manager.
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