Developing an AI-powered data strategy for hotels

Rather than investing time and resources to develop an AI strategy, hoteliers should start make their data strategy the priority

Without a well-defined data strategy, it's impossible to implement an effective AI strategy, says Ireckonu’s head of data Rik van Leeuwen. In the hospitality industry, especially for hotels, a key data point is the customer profile. If these profiles contain duplicate or outdated information, AI systems will struggle to deliver accurate and effective results.

Key takeaways

• Ireckonu was founded in 2014, initially as a solution for Dutch hotel brand CitizenM to take a more data-driven approach to customer engagement. Today, Ireckonu provides its customer data platform and middleware expertise to renowned brands around the world, including Mandarin Oriental Hotel Group, Loews Hotels, EVT and more;
• In a conversation with PhocusWire Editor-in-Chief Mitra Sorrells, Ireckonu's van Leeuwen discussed how leveraging AI and machine learning with centralized guest profiles can help hotels drive repeat business and minimize customer attrition.

Watch the interview at PhocusWire and Ireckonu