Digitally reconstructing the travel industry
As more travel-goers desire exhilaration and thrills from their travels, this puts more pressure on travel and hospitality providers to meet rising expectations
Not only do travelers want to be connected geographically – they also want to be connected digitally. In today's digitally saturated world, there is a growing demand for flexibility when it comes to travel, with an insistence on more diverse contact options and a rising preference for digital channels, especially among the younger generations who yearn for immersion and connection.
Key takeaways
- Self-service hype allows businesses to boost operational efficiency, and emerging technologies can provide analytical insights and augment productivity;
- As check-in desks disappear, boarding passes enter digital wallets and hotel key cards become QR codes, travel providers are attempting to curate a more seamless experience;
- This creates a more relaxed and frictionless process for customers, reduces the need for increased ground staff and allows travel providers to scale up quickly during busy periods, boosting operational efficiency.
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