Traction for sustainable lodging?

On the growing impact of sustainability on business travel, driven by initiatives like Green Stay influencing bookings, RFP success, and emissions reduction

Despite low traveler prioritization, sustainability is key for companies under stricter emissions regulations. HRS’s ISO-certified Green Stay initiative helps hotels and businesses reduce environmental impact, with trends like longer stays and rail travel increasing hotel emissions. Green Stay hotels are gaining bookings and RFP success, driven by clear sustainability labeling and cost-saving efficiency gains, offering both environmental and economic benefits.

Key takeaways

• Average trip durations post-pandemic remain longer than pre-pandemic levels, contributing to higher hotel-related emissions;
• European travelers increasingly shift from air travel to rail, shifting emissions focus to hotels;
• Despite perceptions, travelers are not downgrading service tiers but are instead prioritizing sustainability when options are clearly presented;
• European companies demonstrate stricter sustainability demands compared to North America.

Get the full story at BTN