Efficiency should drive tech investments in hospitality

Investments in generative AI technologies in particular should be driven by getting more efficient and more productive

There's been a lot of talk about generative artificial intelligence as an emerging technology, but hospitality industry executives stressed investments in tech should prioritize improving guest experience and efficiency.

Key takeaways

• A key theme at the 45th Annual NYU International Hospitality Industry Investment Conference was labor shortages and just using people for higher-value tasks;
• Cvent said in the event space, one thing generative AI can do is streamline requests for proposals, filling out as much as 80% of an RFP for an event;
• It's important to realize, and preach to employees, that things like artificial intelligence aren't meant to replace them. "We're in the business of hospitality, so AI is not going to overtake our jobs or our roles in a human-to-human business," Amadeus said.

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