Embracing alcohol-free travel
U.S. hotels respond to growing demand for wellness-focused, alcohol-free options
As health-conscious choices gain momentum, the hospitality industry is evolving to meet the demand for alcohol-free travel. With growing awareness of the health risks linked to alcohol consumption, including its connection to cancer, more U.S. travelers are embracing "dry tripping" - choosing vacations that emphasize wellness and alcohol-free options. Hotels and resorts are adapting by offering a variety of non-alcoholic drinks, craft mocktails, and wellness services that cater to this shift in guest preferences.
Key takeaways
- Growing alcohol-free demand: A rising number of U.S. travelers are opting for alcohol-free vacations, prompting hotels to introduce wellness-focused amenities and non-alcoholic options.
- Increased sales and new services: Hotels like the Pasea Hotel & Spa and Bardessono Hotel & Spa have seen a significant increase in non-alcoholic beverage sales and launched alcohol-free concierge services to cater to this demand.
- Mainstream trend: National hotel brands, including Four Seasons and JW Marriott, are incorporating zero-proof wines and mocktails into their menus, while even airport lounges are expanding alcohol-free offerings.
- Health awareness impact: A recent warning from U.S. Surgeon General Dr. Vivek Murthy highlights the health risks associated with alcohol consumption, linking it to cancer and urging clearer labeling.
- Rise of ‘dry tripping’: More than 40% of travelers are planning alcohol-free trips, with a significant increase in online mentions of mocktails, as evidenced by a 2024 Hotels.com survey.
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