Engaging the next generation of meeting attendees

Today’s digitized environment means savvier, more connected and more informed business and meetings travelers

Travel managers and event organizers will need to meet young professionals where they are, if they want to continue to have successful travel and meetings programs.

Key takeaways

• Incorporating bleisure planning options as part of the business travel process can be a great way to increase employee retention and satisfaction - especially amongst Millennials, who are expected to continue dominating the bleisure market;
• Younger Millennial and Gen Z employees are more accustomed to integrating technology into their workstreams. So, giving them the opportunity to opt-in to specific hotel amenities or locations or choose which sessions they’d like to attend during a multi-day conference puts them in the driver's seat of their experience;
• When it comes to business travel and meetings, travelers also weigh whether an event program resonates with them, and if it doesn’t, they’ll think twice about increasing their carbon footprint to attend.

Get the full story at BTN