Europe's overlooked destinations are rising in popularity

Lastminute.com's Travel Horizons Report sheds light on which destinations have surged in popularity compared to 2023

Dec 12, 2024

Europe is teeming with hidden gems for vacationers - just take a look at our curated list of the continent's most underrated destinations. And if the latest findings are any indication, travelers are beginning to discover Europe's lesser-known alternatives, including destination dupes and off-the-beaten-path beach escapes.

Key takeaways

  • Albania's coastline: The star of the report, Albania's stunning coastline has seen a staggering 100 percent increase in bookings compared to this time last year;
  • Montenegro: In second place, Montenegro is gaining traction as a budget-friendly Mediterranean hotspot, with *searches up 98 percent* this year;
  • Istanbul: Although already a well-established vacation destination, Istanbul secured third place, proving that it still deserves every bit of attention it's getting.

Get the full story at TimeOut

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