Europe's sweltering summer could send tourists to cooler climes
European Travel Commission data shows the number of people traveling to the Mediterranean region in June to November has already fallen 10% compared to last year
Soaring summer temperatures across southern Europe could prompt a lasting shift in tourist habits, with more travelers choosing cooler destinations or taking their holidays in spring or autumn to dodge the extreme heat, tourism bodies and experts predict.
Key takeaways
- Destinations like the Czech Republic, Denmark, Ireland and Bulgaria have meanwhile seen a spike in interest;
- The report also shows 7.6% of travelers now see extreme weather events as a major concern for trips between June and November;
- Research also indicates a decline in the number of people interested in traveling in August, the peak month, while more Europeans are considering autumn trips.
Get the full story at Reuters and the European Travel Commission