Expect more business travel and AI in 2024

Morning Consult's predictions for what’s to come in the travel & hospitality industry in 2024

2023 was a banner year for the travel industry, and the busy holiday season is looking to catapult the industry past not only 2022 booking numbers, but pre-pandemic figures as well. Will it be possible for the industry to keep this strong momentum going in 2024?

Key takeaways

• Nearly 3 in 10 (28%) business travel decision-makers say work trips will increase in the next year, 13 percentage points higher than employed adults;
• Beyond increased volume, the industry should be prepared for business travelers to change up their behaviors, which could spread wealth to other areas of the sector that are less favored by the key audience, like vacation rentals also starting to appeal more to business travelers;
• Consumers are most interested in AI-powered flight and hotel recommendations, which makes sense given the amount of time it could save potential travelers.

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