Expedia launches shoppable streaming platform
Platform provides innovative way for viewers to watch inspirational travel content while simultaneously shopping and booking travel
Expedia Group's global travel advertising platform, today unveiled a new media platform, the first-ever advertising and travel technology platform of its kind that gives travelers the tools to shop and book travel as they are watching travel content, making entertainment tourism bookable.
Key takeaways
- The new shoppable streaming platform bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings;
- Brand USA is one of the first partners to implement our new shoppable streaming platform with its GoUSA campaign, which lets travelers immerse themselves in virtual road trips at destinations across the U.S.