Expedia offers curated trip recommendations
The OTA is launching a feature in its iOS app called Travel Shops where creators can share and save their travel recommendations
The goal is to streamline the travel booking experience by offering recommendations from trusted influencers who earn a commission when users book the hotels, restaurants and activities they recommend.
Key takeaways
- Expedia Group CMO Jochen Koedijk emphasized that the new feature taps into the growing influence of social media on travel planning;
- Travelers tend to trust content from creators and influencers they follow more than traditional travel ads or publications;
- Users can also filter Travel Shops based on their budget and travel preferences;
- Travel Shop is currently in beta and available in the United States, Canada and the United Kingdom.
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