Expedia on how to build an effective hotel advertising campaign
What you need to consider as you plan your campaign and the different approaches that are available
Every hotel is different and that’s why you need to make sure your advertising campaign isn’t simply a cookie-cutter plan to buy ads and then set it and forget it. And with all the options that are available to hotel marketers, it’s important to understand what will meet your unique needs, the various channels you can use, and how you can target the right traveler to meet your end goal of putting more heads in beds.
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