Expedia poised to take flight with generative AI
CTO Rathi Murthy sees the OTA’s vast troves of data and AI expertise fueling a two-pronged transformation strategy
Artificial intelligence is poised to disrupt the travel industry, and Expedia CTO Rathi Murthy, who oversees a massive online travel network with 168 million loyalty members and more than 50,000 business partners, believes her company is well positioned to capitalize.
Key takeaways
- Expedia's most prized possession is its data - the 70 petabytes of traveler information stored on its AWS cloud;
- The company's core strategy consists of two distinct but interrelated transformations: the ongoing internal transformation of Expedia’s infrastructure in a unified and integrated manner and leading the transformation of the online travel industry itself;
- Expedia is trying to position itself as the travel industry’s base platform on which to help digitize travel agencies and bring them into the online fold.
Get the full story at CIO