External factors threaten revenue strategy at UK hotels
Revenue management has shifted a great deal in the past two years due to the presence of many more variables
Keeping demand flowing to hotels takes significant effort and sound strategy, and revenue managers in the United Kingdom now have more external factors to contend with.
Key takeaways
- Travel has changed in the past three years and is not anywhere close to resembling pre-pandemic patterns;
- Collaboration with other departments helps revenue managers to make the best decisions;
- Hoteliers have more control over how to best utilize the space at their properties to drive revenue.
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