First-party data strategies to increase travel bookings
How to navigate the post-summer marketing landscape with data-driven insights
A strong first-party data strategy relies on three key pillars: hashed emails, first-party cookies, and historical data. These pillars form the foundation of first-party data, offering vital customer insights for more effective targeting.
Key takeaways
- Email addresses are becoming digital passports for customers, serving various functions while complying with privacy regulations;
- First-party cookies, already used on your website, enhance the user experience by remembering preferences like language choices;
- Historical data, often stored in CRMs, provides valuable insights into customer behavior and preferences, including in-person interactions.
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