Forrester: Global travel spending ready for take-off

Global travel spending will recover to pre-pandemic levels by the end of 2024, driven by strong demand in North America, Europe and Asia-Pacific

Aug 28, 2024

Travel spending is on track to fully recover to pre-pandemic levels by the end of 2024, surpassing US$2 trillion, according to Forrester's Global Travel Market Forecast, 2024 To 2028

Key takeaways

  • OTAs gain market share with the leading seven OTAs accounted for nearly 46% of global online travel spending in 2023, up from 40% in 2022.
  • Among the 14 travel markets we examined, China and Japan are among those who have yet to fully recover to pre-pandemic levels.
  • The travel market will grow faster than the global economy with the global travel market will see 6.0% CAGR between 2024 and 2028.

Get the full story at FutureCFO and purchase the report at Forrester

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.