Gen Z is changing business travel: Sustainability over speed

How the next generation of professionals is prioritizing eco-friendly travel without compromising career growth

A new study reveals a major generational shift in corporate travel preferences, with Gen Z professionals prioritizing sustainability over speed. Concerned about their carbon footprint, they are increasingly open to slower, lower-emission travel options like rail. However, many feel torn between career growth and environmental responsibility, highlighting the need for companies to adapt policies to meet evolving expectations.

Key takeaways

• Sustainability matters: 60% of Gen Z professionals are willing to choose slower, eco-friendly travel if it reduces their carbon footprint;
• Company support is crucial: 75% are more likely to adopt sustainable travel if their employers provide clear policies and incentives, yet only 44% say their company currently does;
• Career vs. climate conflict: While 94% see business travel as vital for career progression, 89% worry about its environmental impact, and 37% feel a personal conflict between the two;
• Fear of missing out: 59% worry that reducing travel could limit career opportunities, while 50% cite time and budget constraints as barriers to sustainable choices;
• Future workforce shift: With Gen Z projected to make up 30% of the workforce by 2030, companies must adapt business travel programs to attract and retain talent;
• Industry opportunity: The business travel sector has a chance to redefine its approach, balancing sustainability with professional growth needs.

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