Google and Sabre say AI will be a travel necessity
Travel planning applications powered by generative AI will become the norm in the coming years, Google and Sabre executives predicted
The two offered their views during a webinar in which Google and Sabre executives discussed the state of artificial intelligence in travel. Sabre partners with Google Cloud for both data storage and artificial intelligence applications.
Key takeaways
- "The next 10 years will be nothing like the last 20," said Carrie Tharp, vice president of global solutions and industries at Google Cloud. "You're going to see AI and predictive AI applied to every step of the travel journey," she said;
- Gary Wiseman, chief product and technology officer for Sabre Travel Solutions, added that suppliers and travel agencies alike will need to use AI to provide travelers with inspiration, personalized shopping choices and advanced self-service capabilities;
- Sabre Hospitality expects to launch a tool called Booking Engine Concierge early next year. Hotels will be able to embed an AI-powered bot into their websites. The tool will also respond to specific requests, such as a room with a dog bed;
- Booking Engine Concierge will also show pictures of rooms, display direct-booking rates in a side-by-side comparison with rates offered on OTAs, and suggest add-ons such as a tennis lesson or a bottle of champagne in the room.
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