Google bringing price comparisons to vacation rental searches
As it does for flights and hotels, Google is now introducing price comparisons to its travel searches for vacation and short-term rentals
Users who search Google and click through to a specific property will now be able to compare costs from multiple travel sites on which the property is listed and then click through to make the booking.
Key takeaways
- Properties that show up in the search results are those listed only with online travel agencies, metasearch sites or connectivity providers that are integrated with Google so they can share the pricing and booking links;
- One conspicuous absence appears to be Airbnb. While Google won’t identify all its partners, the dominant OTA for short-term rentals hasn’t made its inventory available to Google in the past;
- You won’t find Vrbo as a booking option either since Expedia Group pulled its properties from Google in 2021.
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