Google debuts new AI-powered travel tools

The company is rolling out an update to its Search Generative Experience (SGE) that will allow users to build travel itineraries and trip ideas using AI

Google announced a slate of travel updates this week that place it squarely in the travel planning process and give it a lot more insight into purchasing intent in the travel sector.

Key takeaways

• The updates, currently available only in English within the U.S. for users enrolled in Search Labs, utilize content from various websites and user-submitted details on Google;
• Users can request personalized trip itineraries, such as "plan a three-day historical trip to Philadelphia," receiving suggestions for attractions, dining, and accommodations;
• Itineraries are informational only, with no option for direct booking. Users can export finalized itineraries to Gmail, Docs, or Maps;
• Google has not disclosed wider rollout plans but continues to explore AI applications across different domains.

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