Google extends deadline for Hotel Ads commission bidding sunset
Google has extended the deadline for phasing out commission-based bidding in Hotel Ads campaigns, setting the new deadline at February 20, 2025
Google has delayed the sunset of commission-based bidding for hotel ads until February 2025, giving advertisers additional time to adjust their strategies in response to evolving privacy standards. This extension gives hotel advertisers more time to thoughtfully plan and implement new bidding approaches to ensure consistent campaign performance.
Key takeaways
- Commission-based Hotel Ads campaigns can continue to run through February 20, 2025;
- Per-stay commission reconciliation will be available until November 30, 2025;
- Hotels are encouraged to transition their current campaigns to new bidding strategies prior to the expiration date.
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