Google Hotel Ads testing new local three-pack entry point
Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic
When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is driven through Google Hotels Ads.
The local three-pack has existed with minimal updates for years. But now, that user experience and interface appears to be under a test from Google.
Get the full story at Koddi