Google looks to social media for some travel searches

The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums

Google revealed a slew of updates and new features to its products during its Google I/O 2023 developer conference last week. One that could have broad implications for travel is the new Perspectives filter, rolling out in the coming weeks in Search.

Key takeaways

• Users will see the Perspectives filter prominently at the top of the search results page on queries - including those related to travel - when the user “may benefit from the experience of other people;”
• By tapping the filter, users will see blog posts, question-and-answer threads, images and long- and short-form videos from sources such as TikTok, Instagram, YouTube, Reddit, Quora and Twitter;
• The filter comes at a time when TikTok has become a popular option for search, especially among younger generations.

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