Google Search Ads is now connected to Travel Feeds
The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests
Google continues to innovate in hospitality marketing, offering hoteliers enhanced tools to connect with potential guests. The latest feature - Google Hotel Center Feeds - brings seamless integration of real-time data into search ads, improving their relevance and effectiveness.
Key takeaways
- Seamless integration: Google Search Ads now connect directly to your Travel Feeds, automatically incorporating real-time rates and availability from Google Hotel Ads Center into your search ads;
- Enhanced advertising: By displaying real-time pricing and availability within search ads, properties stand out and attract more attention from travelers actively seeking accommodations;
- Simplicity and efficiency: The integration streamlines ad optimization by automatically pulling data from Google Hotel Ads Center, reducing manual updates and ensuring accuracy;
- Improved performance: Campaigns leveraging this integration report up to a 20% increase in click-through rates (Google, May 2024);
- Global availability: Supported in major countries, including the USA, UK, Germany, Canada, Japan, and more, with language support ranging from English to Turkish.
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