Google Search testing ‘AI Mode’

AI Overviews have already significantly reduced click-through rates from Google to websites. Could AI Mode further worsen this trend?

Google is reportedly experimenting with a new search feature called “AI Mode.” This feature appears to offer a different way to search, allowing users to ask more open-ended and exploratory questions while providing the ability to follow up on their queries.

Key takeaways

• AI Mode enables smarter search: It organizes information into concise, easy-to-understand summaries with links to explore content across the web.
• Designed for open-ended queries: Unlike traditional search results, AI Mode is better suited for questions that require advice, comparisons, and deeper exploration. Users can also engage in follow-up exchanges.
• Potential integration into Google Search: AI Mode may be introduced in the Google Search app and possibly within Google Search itself. If implemented widely, this could change how users interact with search results and impact website traffic.

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