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Google search trends for restaurants to watch in 2025

Google recently brought together food industry leaders to share the latest trends in restaurant search and digital marketing

Feb 4, 2025

Google's latest search data reveals major shifts in what diners are looking for, both on their plates and through their online experiences. From trending dishes to digital behaviors, here's what's driving today's food seekers.

Key takeaways

  • Hot Honey Pizza: Searches for this dish are up 232% year-over-year (YoY). If that's not an indication of evolving flavor preferences, nothing is. It's joining the ranks of perennially popular searches like "food near me" and "food near me open now.
  • "Food Near Me": This classic search term grew 99% year-over-year, continuing its reign as the go-to query for hungry diners.
  • "Food Near Me Open Now": This search trend exploded with 875% YoY growth, sending a clear signal that updating and maintaining accurate business hours on Google is critical.
  • "Restaurants Cerca de Mí": The breakout search for Spanish-speaking users highlights the growing need for restaurants to cater to diverse audiences and multilingual search behavior.

Get the full story at Search Engine Land

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