Google's SGE may harm brand visibility and search traffic
A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility
A new Authoritas study indicates that Google's AI-driven Search Generative Experience (SGE), undergoing testing with a select user base, may have negative effects on brand exposure and natural search traffic.
Key takeaways
- Upon expansion of an SGE box, the top organic result typically decreases by more than 1,200 pixels, substantially diminishing visibility;
- 62% of SGE links originate from domains not among the top 10 organic results;
- Embracing generative search might necessitate an adjustment in SEO tactics, emphasizing long-form content, authoritative perspectives, and multimedia presentations.
Get the full story at Authoritas