Group business fully recovers in 20 US markets
Las Vegas, Miami and Dallas were among the cities that saw more than 100% recovery in group business performance in Q4 2023, according to Knowland and Amadeus
Corporate groups, including those traveling for conferences or conventions, continue to drive meetings and events volume across major U.S. markets. In Q4 2023, 63.9% of event days were corporate, compared to 58.4% at the same time in 2022, according to the report.
Key takeaways
- In the fourth quarter of 2023, the top 20 U.S. markets saw 100% recovery in group business performance compared to the same period in 2019, according to Knowland and Amadeus’ Hospitality Group and Business Performance Index. Ten of those markets reached 110% or more of pre-pandemic levels;
- Las Vegas led all other markets in group business recovery, reaching 144.1% recovery compared to the same time in 2019, the report found. Phoenix (123.9%), San Diego (122.5%), Tampa (121.3%) and Boston (120.3%) followed as leaders of group business recovery during the quarter;
- Nationwide, heightened group business travel over the last year has bolstered hotel performance and development growth as well as profit gains in key markets, including several named in the report.
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