Guests' desires get in the way of hotel profitability
Among the biggest concerns is balancing lean staffing models with the high level of service guests expect
Steady hotel demand has kept average daily rate high, but revenue managers are still feeling pressured to help high rates trickle down to significant revenue gains on the bottom line.
Key takeaways
- Some of the changes the hotel industry made during the pandemic could be harmful if left in place for the long term;
- Guests are demanding seamless bookings and the ability to self-curate their hotel and destination experiences;
- Hospitality industry should be focusing on ways the retail sector has smoothed the customer acquisition process.
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