Hilton launches food and beverage consultancy
Stir Creative Collective will develop original F&B concepts and brands for Hilton’s affiliated partners and independent hotel operators
Stir offers a la carte services in strategy, concepting and branding. Those services include market studies and analysis, “holistic” multi-concept hotel and resort planning, original restaurant and bar concept development, menu creation, pre-opening support and marketing and public relations guidance.
Key takeaways
- Hilton launched Stir Creative Collective, an in-house consultancy that will develop original food and beverage brands and concepts;
- Stir will provide a la carte services and commercial solutions to owners, operators and hotel teams in the Americas as well as Europe, the Middle East and Africa;
- The hotel F&B landscape is evolving, as luxury and lifestyle hotels cast themselves as dining destinations and guests pivot away from room service.
Get the full story at Hotel Div