Hilton's data modernization driven by personalized content, experiences

Travel patterns and behaviors have changed in recent years, so technology is critical if hotel companies want to keep up with what guests want from hotel stays

Chris Silcock, Hilton’s president of global brands and commercial services, shared with in an interview with HNN how the company is strengthening its tech backbone in order to personalize elements of leisure and business travel.

Key takeaways

• Customers have a different set of requirements when they’re there for the weekend than they may have when they’re there in the week for business;
• Hilton is enabling them to customize that one single stay with different elements for the different business or leisure parts, such as breakfast, early check-in or late check-out;
• While Hilton has been using artificial intelligence for years in revenue-management systems, pricing algorithms and more, Silcock said the “most exciting” near-term opportunities lie in personalized content.

Get the full story at HNN