Holidaying in the Metaverse

A new paper bx The Hong Kong Polytechnic University describes the Metaverse’s potential to transform the hospitality customer experience and management

While the Metaverse will not replace in-person travel, it has golden potential to fuse physical and virtual environments. Successful introduction of the Metaverse into hospitality and tourism experiences will require businesses to consider a range of brand new organisational, regulatory, and creative possibilities.

Key takeaways

• The Metaverse may be in its infancy, but it already has clear potential in hospitality and tourism. It will enable customised and co-created experiences that will offer the same – if not a greater – selection of restaurant, events, and recreation options;
• In place of exhausting international travel to attend meetings, conferences, cultural events, and destinations, and tours, users will be able to slip on a virtual reality headset;
• Using virtual experiences before, during, and after trips, the Metaverse will transform the hospitality ecosystem and completely re-invent business processes and management.

Get the full story at PolyU's School of Hotel and Tourism Management