Hopper shows no quit after Expedia breakup
The company isn’t changing its fintech strategy after Expedia Group’s public break-up with it
Expedia claimed that some of Hopper’s fintech products allegedly have an anti-consumer bent, but the Hopper app still lists its five major, fee-based features: price freeze for air, car and hotel; change for any reason for flights; cancel for any reason for flights and hotels; a flight disruption guarantee; and leave for any reason for hotels.
Key takeaways
CapitalOne Travel, Hopper's main investor and largest distribution partner, has refrained from disclosing any negative consequences resulting from Expedia's inventory withdrawal;
At the same time, Hopper is currently offering a 30% discount on hotel stays in various locations, including Lima, Peru; Panama City, Panama; and Miami, Florida, as part of their limited-time flash sale;
As part of its social media strategy expansion, Hopper is running a Hopper Content Creator beta program. This initiative enables consumers to share their travel-related videos, photos, and audio, and in return, they can earn Carrot Cash, Hopper's reward currency, or receive vouchers for future travel.
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