Hospitality industry missed the chance to reinvent itself
The pandemic presented a rare opportunity for hotels to fundamentally change how they do business
Instead of reinventing how to serve both guests and owners needs, the industry rushed to return to a sense of normalcy and embraced a business-as-usual approach.
Key takeaways
- The return to everyday housekeeping as an industry standard is a big sign of that, as many customers still would prefer to not have someone coming into their rooms on a daily basis;
- Hoteliers figured out how to do things a little bit cheaper rather than growing more efficient;
- Hotels give breakfast or food-and-beverage credits, all kinds of things to gain share, but in fact, it's not profitable.
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