Hospitality retail technology aims to deliver the "ultimate guest experience"
Hotel guests are now turning to retail platforms in the same way they once relied on a hotel concierge in the pre-digital era for recommendations on activities, restaurants and more
The effort to encourage hospitality suppliers to adopt more ancillary sales has been slow to gain momentum. Even attribute-based selling (ABS) has struggled to establish itself, though companies continue to pursue it.
Key takeaways
- Despite the slow progress, there is significant potential for hoteliers to retail more than just rooms;
- Even if hotel managers identify the best ancillary or retail offerings for their guests, the challenge remains: where do they find the staff to deliver them?
- However, some hotel companies and their technology partners are expanding their focus from RevPAR to RevPAM - revenue per available meter.
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