Hospitality SEO best practices for 2023 & beyond

Although the pandemic has eased up and travel is on the rise, consumer behavior has undergone a dramatic change

Hotel brands must evolve their SEO strategies to drive incremental bookings, traffic, and revenue to attract travelers in the present and future by following the latest strategies, trends, and tactics - and employing the right tools in 2023 and beyond.

Key takeaways

• If you want to ensure you’re focusing your optimization efforts on locations that people are looking to travel to, look no further than Destination Insights with Google;
• To satisfy travelers’ information needs and demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E.E.A.T), brands should always provide high-quality, useful content;
• By optimizing your Google Business Profile (GBP), your hotel listings can show up in the Map Pack in addition to being listed in the regular organic listings on the page for geo-modified keywords.

Get the full story at Search Engine Journal