Hotel group bookings, revenue ramp up in 2024
Group demand is coming back at a stronger clip in 2024, and for some hotel companies it's shaping up to be a landmark year
Tammy Routh, senior vice president of global sales at Marriott International, said a majority of the U.S. hotel markets continue to see "booming demand" for groups.
Key takeaways
- Markets that continue to feel a positive effect from the demand segment across Marriott's portfolio include New York City, Chicago, Baltimore, Los Angeles and Minneapolis;
- San Francisco is seeing an increase in business from the educational and SMERF - social, military, education, religious and fraternal - segments than in previous years;
- While small- to medium-sized companies were the ones leading the recovery in group demand across Marriott's portfolio, larger meetings are now returning.
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