Hotel marketing will become more advanced in 2025

In 2025, every facet of marketing must be utilized as both guests and hotel companies have become much more sophisticated

In today's competitive market, hotels must strategically identify the type of guests they want to attract, considering factors such as price point and guest preferences. By leveraging a variety of channels, it's essential to target the right guests for our property. As revenue managers often emphasize, it's about bringing in "the right guest, at the right time, at the right price, through the right channel."

Key takeaways

• Social media platforms such as Facebook, Instagram, and X (formerly Twitter) offer unique opportunities to promote our hotels and provide highly personalized customer service;
• By targeting our ideal guests, we can begin to build customer equity, where exceptional customer service plays a critical role;
• No matter what guests are looking for - whether it's sustainability, fine dining, nightlife, sports or scenic hiking - our properties have something special to offer.

Get the full story at HNN