Hotel subscription: Plans, models, and trends

Subscriptions appeal to frequent travelers and remote workers looking for flexible lodging options, while providing hotels with a consistent revenue stream

A hotel subscription is a service where guests pay a recurring fee - typically monthly or annually - in exchange for ongoing benefits such as room access, discounts or exclusive perks. Unlike traditional bookings, this model offers greater flexibility and consistent access, often at a lower cost for long-term or repeat visitors. Hotels can explore different subscription models depending on their target audience and business goals.

Key takeaways

• Monthly or Annual Room Subscriptions: Guests pay a recurring fee to access a room or suite for a set number of nights each month. This model is ideal for business travelers, remote workers or frequent guests;
• Loyalty-based subscriptions: These offer exclusive perks such as room upgrades, complimentary meals or premium amenities in exchange for an annual fee. They are designed to make guests feel like VIPs every time they visit;
• Work-from-Hotel Subscriptions: Designed for remote workers, this option provides daytime access to a hotel room or workspace, along with perks such as high-speed Internet, discounted meals, or access to hotel amenities such as gyms and pools.

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