Hotel technology trends (or hypes?)

An ITB panel highlighted the significance of incorporating change management practices with technology adoption

The panel on "The Hotel Technology Trends (or Hypes?)" at ITB highlighted a pivotal moment for the hospitality industry as it increasingly adopts cloud technologies. This marks a foundational step towards future technological advancements and a significant shift towards more efficient and innovative operational strategies.

Key takeaways

• According to venture capitalists, it's imperative for hotels to establish direct connections with guests, moving away from the reliance on third-party platforms that has developed over time. The vision is for hotels to reignite personal connections with guests, significantly boosting customer engagement through tailored experiences;
• Four crucial technological areas are identified as essential for the progression of the hospitality sector: AI implementation in customer service, integration of data platforms, automation of revenue management, and a focus on corporate social responsibility (CSR);
• The hotel industry is transitioning towards actively analyzing and utilizing guest data through AI to elevate the guest experience. AI is anticipated to transform guest services by delivering personalized experiences and streamlining hotel operations for increased efficiency.

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