Hotel upselling: Techniques, strategies, and examples
Hotel upselling is important because it helps both your hotel and your guest get more out of their stay
Upselling allows your hotel to increase revenue by offering guests services or upgrades they'll enjoy, such as a better room view, spa treatment, or special dining experience. For guests, these extras extend their stay and add personal touches that enhance their experience. When done thoughtfully, upselling increases guest satisfaction and encourages them to return.
Key takeaways
- Upselling should prioritize the guest experience, not just the sale. The right timing, tone and subtle approach are essential;
- Instead of pushing a sale, focus on educating guests about ways to enhance their stay;
- Personalize your upselling efforts by understanding guest preferences. Over 60% of consumers are willing to spend more when an additional service complements their primary purchase.
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