Hoteliers: Learning from cruise and gaming customer behavior
Both travel sectors aim to recognize and incentivize its most devoted spenders while optimizing overall revenue
The "revenge travel" trend may be fading, but as leisure travel returns to normal, travelers are increasingly seeking unique experiences, driving hoteliers to explore new revenue streams. Drawing inspiration from the cruise and gaming industries, known for loyalty-building experiences, hoteliers aim to cater to evolving preferences.
Key takeaways
- Millennials are engaging significantly in gaming, boosting loyalty programs like MGM's through online gaming and sports betting.
- Carnival customers spend 50% of onboard revenue pre-embarkation. Onboard, an app streamlines food and drink orders, enhancing the overall spending experience.
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