Hoteliers prioritize personalization

According to a recent Amadeus study, personalization is seen as a key driver of business value for hoteliers, with 85% believing it can generate more than 5% additional revenue

The new report, Travel Technology Investment Trends 2024, published today from Amadeus finds hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months, with one in five planning to invest over 20% more than they did last year.

Key takeaways

• All hoteliers surveyed (98%) recognize that Artificial Intelligence (AI) has the potential to bring significant benefits to their businesses;
• Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process;
• They are also looking to AI to help manage data effectively and generate automatic content for their websites, suggesting that AI is being considered across a wide range of hotel functions.

Download the full study at Amadeus