Hotels.com is a ‘matchmaker’ in new global ad campaign
The OTA debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels
A Hotels.com spokesperson said the campaign is “meant to build favorability and consideration among travelers to book with one of our hotel partners through the Hotels.com app.” In the campaign’s video ads, the app matches travelers with hotels based on their (rather specific) needs.
Key takeaways
In the first of the campaign’s films, “The Artist,” a dad connects with his artistic teenage daughter by using the Hotels.com app to book a stay at the artsy Hotel Palau Fugit in Girona, Spain;
Hotels.com said the campaign is “meant to build favorability and consideration among travelers to book with one of our hotel partners through the Hotels.com app;”
The ads will air on social and digital channels in the U.S., Canada, the U.K., France, Denmark and Sweden.
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