Hotels not dependent on platforms, says Booking.com
Booking.com's latest PR initiative tries to make the case that while concerns about companies becoming dependent on certain platforms may be valid, hotel distribution is certainly not
European accommodations enjoy great entrepreneurial freedom, choice and flexibility. They benefit from one of the highest direct sales rates of any sector. In this context, no one could convincingly argue that hotels depend on a single online platform, the OTA argues.
Key takeaways
- Whenever hotels partner up with online platforms it is because they assess it to be the right choice and it, ultimately, makes them more successful.
- Online platforms enable hotels to reach new audiences, deal with seasonality, and achieve higher occupancy.
- At the same time, travel accommodations and platforms compete online for travelers’ business, spurring innovation and fostering customer centricity.
Get the full story at Booking.com