How Airbnb is using its marketing to transcend local rental restrictions

Restrictions such as New York’s Local Law 18 may have a greater impact on the city’s residents and tourism economy than on the company

Despite the high-profile dwellings in major metropolitan areas, Airbnb’s bread and butter business is in so-called “cottage communities,” where such rentals are not only common, but they are also welcome.

Key takeaways

• The appeal of these secluded rentals grew significantly during the pandemic, when people were limiting exposure to unfamiliar people and crowded areas like large cities;
• During the pandemic, more people than ever before discovered short-term rentals, as they looked for trips in drive-to and rural locations, away from urban centers, and preferring more space for their family groups;
• Restrictions such as New York’s Local Law 18 may have a greater impact on the city’s residents and tourism economy than the company. It is disappointing for guests who are now left with few options for staying in New York, and even fewer affordable options.

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