How Booking.com creates a positive impact for the Netherlands
A summary of a ‘true value’ study by KPMG, which finds €3.6 billion net-positive impact of Booking.com in the Netherlands
Booking.com creates a large positive impact in the Netherlands. This is the finding of a new study by consultancy KPMG based on its True Value methodology. This research project provides a holistic assessment of Booking.com’s economic, social and environmental impact in the Netherlands.
Key takeaways
- The study values Booking.com’s net-contribution to Dutch society at €3.6 billion from 2019–2021;
- Booking.com’s headquarters in Amsterdam accounts for 57% of the estimated societal value creation;
- The remaining 43% of the value is attributable to Booking.com’s positive impact on accommodation providers throughout the Netherlands, who benefit from additional demand for their services by being listed on Booking.com.
Get the full story at KPMG