Booking.com says it is now in compliance with EU's DMA
The company has adjusted its operations to comply with the regulation, including removing parity clauses in July
In a blog post, Booking.com explained how it is adjusting its operations to comply with the Digital Markets Act (DMA). "We have conducted a thorough review of our business practices to understand the impact of each DMA requirement on Booking.com," the company wrote.
Key takeaways
- First, Booking.com has removed parity clauses for partners within the European Economic Area (EEA), allowing these partners to offer lower rates on their own websites or through other travel platforms, rather than being bound to the same rates they list on Booking.com;
- The company also introduced a new tool, the Data Portability API, designed to give travelers more control over their personal information. This tool allows users to access their data in real time, free of charge, and export it to third parties if desired;
- In addition, Booking.com has improved data accessibility for its partners to help them leverage the platform more effectively. This includes new data insight dashboards for attractions and car rentals. In addition, the company has stopped sharing data with its affiliated brands such as Agoda, Kayak and Priceline.
Get the full story at Booking.com