Tools and KPIs for deeper analysis of your hotel website's performance
Your website is the cornerstone of your online marketing and sales strategy, and measuring its results is critical to adjusting your online sales strategy.
Here are the key performance indicators (KPIs) you need to track and optimize your website and ultimately increase your online bookings.
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The new face of hospitality - While traditional hotel stays remain popular, the industry now offers innovative models for diverse, discerning travelers.
Virtuoso on technology, longevity and diversity in luxury travel - Too many people focus on the idea that technology will replace travel agents. In reality, it has only enhanced what they do.
OTAs must remain agile amid rapid change - While AI helps OTAs roll out features faster, errors in travel bookings or customer service can cause major customer stress.
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